A complete re-brand I worked on while at BEAR. As well as being a core member of the creative team on the task, I also designed the logo.
The jewel in the England brand crown is the men’s senior team.
With 27 million domestic England supporters, plus an established international fan base. Rebranding the England men’s seniors spanned across the board, print material as well as digital.
The photoshoot was the first choreographed action-photography session with the England national team, for the best result we collaborated with Andy Ansah from Sports on Screen.
For the 2014 FIFA World Cup Brazil™ a campaign was launched to increase ticket sales. A different environment was created but with a nod to the brand, with the banding in the background.
With a need for fan imagery, as The FA targets families for England match marketing, we had a fan photoshoot. We managed to fill a section of Wembley Stadium with volunteers, and came away with great results with an authentic feel. The fan imagery was, amongst other things, used for large scale outdoor branding, promoting England World Cup qualifier matches.
The branding keeps updating as new photoshoots happen due to realunch of kit. Although the brand elements are the same, the new photography manages to change the atmosphere of the design.
Photography by Ranald Mackechnie
As lead Designer I worked closely with creative communications agency SAVNA on this complete re-branding project.
A set of icons designed for Nominet backend software interfaces, before the Nominet re-brand. To follow the Nominet brand, the icons all took on the diamond shape used in the Nominet supergraphics.
I created these when I worked as a Designer at BEAR.
SAVNA is a new and exciting creative communications agency that I have a been collaborating with on several branding projects, including their own.
Head Injury and Concussion Guidelines document that I designed when working at BEAR.
The FA Tesco Skills is a football coaching programme that gives 5-11s of all abilities the opportunity to get active, learn new football skills and enjoy the game.
The aim was 4.7 million children in 2014.
The FA Tesco Skills rebrand included a range of projects; logo design, all print and digital material, including a website redesign and event branding.
The client’s request was to incorporate FA Learning’s 4 corner colours. With thorough exploration, a shape which would encompass the colours and title was selected. The demand from partner Tesco was to use Tesco typeface for the logotype, this required adjusting and crafting to follow the curvature of the logo.
The branding stretched across all The FA Tesco Skills media and materials including website and digital assets.
The FA Tesco Skills ambassador Denise Lewis helped promote the programme and raise awareness of football opportunities for children.
I was lead creative on The FA Tesco Skills rebrand project, when I was working as a Designer at The FA.
MEST P/F is the biggest shipyard in theFaroe Islands, with two locations, one in Tórshavn and one at Skála.
MEST has been building and repairing vessels since 1936. Today it is a modern and efficient shipyard with approximately 200 employees.
The project is a complete branding exercise, including all digital material, website as well as printed material, including clothes, and large scale vehicle branding such as cars and ships.
I was lead designer on the project.
Faroe Islands Maritime Services is a newly established organization, of which the purpose is to promote and inform about the possibilities for maritime services in the Faroe Islands
This was a complete branding project, on which I worked closely with creative communications agency SAVNA.
A set of illustrated calendars for PRIMA I did when working at BEAR, a UK-based commodity markets research company and Price Reporting Agency.
LÍV was founded in 1967 on the Faroe Islands.
LÍV provides pensions and life insurance for the largest part of the Faroese industry, and also represent the most unions.
This leaflet for for LÍV Pensions was to promote the scheme LÍV was offering, and most importantly inform companies that they have to register following a change in legislation on the Faroe Islands.
The client wanted something fresh and light as this was ‘heavy’ and ‘dry’ material, and needed to look interesting for the consumer.
The idea with the photography was ‘building for a better future’, the final image was of someone building a cairn with rocks wrapped in a Faroese patterned knitted cover.
I collaborated with marketing agency Norna on this project.
With a large number of drop-outs and teeterers amongst teenagers in football, The Football Association together with Vauxhall launched Football Mash Up, a football programme for 14-17 year olds.
Work included developing an extensive web- and print-applicable visual language, event branding and digital projects.
I worked as lead creative on The FA Vauxhall Football Mash Up, when I was working as a Designer at The FA.
The Future Game, The FA Technical Guide for Young Player Development, outlines a philosophy and vision for the future of youth development in English football. The Future Game features two books; Practices and Philosophy and a DVD each resource containing several hours of age-appropriate coaching material including defending, attacking and goalkeeping training sessions.
I was lead creative on The Future Game, when I was working as a Designer at The FA.
A proposal document for Klippfisk, to open a "film-house", which would help develop the Faroese film industry with funding, courses and connections to the global film industry.
The FA Women’s Football Awards celebrates achievements in women’s football, the first ceremony was held in April 1999. Top players and coaches attend the awards ceremony along with FA Premier League club representatives, the media and guests from sport and government.
Projects included developing a brand identity, event material, venue branding and art directing digital aspects of the ceremony.
Women in football spend all year in the game and in that frame of mind. Therefore we decided to create an identity for the awards which focused purely on the celebration of their achievements and taking the guests as far from the football pitch as possible.
The FA Women’s Football Awards was a very successful and high profile event with ambassadors and special guests attending.
2013 was The FA’s 150th anniversary – as a nod to the celebrations, The FA Women’s Football Awards 2013 branding took on a gold foil instead of the previous year’s white.
I was lead creative on the The FA Women’s Football Awards, when I was working as a Designer at The FA.
Photography by Getty Images
Broadcast in over 100 countries, and with a potential 500 million fans tuning in to see the final, The FA Cup Final is one of the world biggest sporting events.
The job of dressing the stadium for the final was a great task, it was the first time we were utilising the new branding, and also the first time we dressed the stadium to this extent.
Working with the clubs involved and Budweiser to pull everything together, resulted in it quite possibly being the best Wembley Stadium has looked for The FA Cup Final.
I lead the The FA Cup Final Wembley Stadium dressing project, when working as a Designer at The FA.
Photography by Getty Images